2
Sep
2016
1

Why the Ad Industry’s Diversity Model Needs a New Brief: The Phrase ‘Diversity and Inclusion’ is Doing Our Industry More Harm Than Good

Originally Published In Advertising Age When Kevin Roberts dismissed gender equality, referring to it as a “non-issue,” I was reminded of Ad Age editor Ken Wheaton’s recent column on the positive role women might play in what is often referred to as the “diversity problem.” Credit: iStock Mr. Wheaton is relying on change coming from...
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21
Jul
2016
0

Take Your Tears Back Now

(As published in Lilith Magazine July 2016) When she was first diagnosed with ovarian cancer, my mother was 50. The cancer was advanced. Stage IV. The doctors gave her two years. “You can’t tell me how long I have to live,” she told them. “I’ll decide.” And so she did. For 14 years, she went...
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4
Jun
2016
0

A Poet Laureate, Jell-O, and Me

April 8, 2016|By: Rochelle Newman-Carrasco Originally published at LunchTicket.org “The shift from a manufacturing to a knowledge economy has lasted two decades. Now the next shift is coming: from knowledge to creativity. We no longer need to hire knowledge. It’s nearly all at our digital fingertips.” – Kaihan Krippendorf, Fast Company *     *  ...
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27
May
2016
0

Widen

Hey you digger making your way through an ocean of rock exploded, exploited. You built the canal. Barely got a statue to show for it. Now it grows wider, wider still pushing boats the size of cities through In front of a wall of tears I stand inside of you dry. My father did this...
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26
May
2016
0

Avoid the paralysis of perfection

Just how important is social advertising to running an effective multicultural campaign? We spoke to Rochelle Newman-Carrasco, the Chief Hispanic Marketing Strategist at Walton Isaacson, an agency with a long-running reputation for creating multicultural social advertising campaigns, to learn more. Social advertising employs the use of networks in creating, targeting and delivering marketing messages....
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28
Feb
2016
0

What Marketers Can Learn from Stand-Up Comics

Human nature is complicated. Why do we think that culture is any easier to understand? Rather than acknowledge the complexities, Corporate America wants to put the cultural conversation in a neat little package and boil it down to superficial elements such as race-based casting, language versioning, and we-are-the-world Benetton imagery that validates its notion of...
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