8
Jun
2020

ZigZag: De la A a la Z / From A to Z – a dual language children’s book by Rochelle Newman and Alonso Nuñez

Two Bilingual Writers Discover “Converslation” Creating ZigZag: A dual-language children’s book that doesn’t use traditional translation By LatinoLA Contributor Published on LatinoLA: January 6, 2019 ZigZag: De la A a la Z – From A to Z is a new bilingual children’s book created by Rochelle Newman and Alonso Núñez. Illustrations are by Argentine artist...
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17
Aug
2018

Off Assignment: Letter To A Stranger

TO THE DIGGER IN THE PANAMA CANAL EXPANSION BY ROCHELLE NEWMAN-CARRASCO I was in the crowd near the steps of the administration building the day the Panama Canal was handed back to the Panamanians. December 31, 1999. Just minutes before the countdown clock ticked off its final seconds, I watched protestors march toward the building,...
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30
Oct
2017

My Mom Ate Ribs On Yom Kippur And Made Me Lie About It

 (originally Published in The Forward) September 25, 2017 by Rochelle Newman I grew up in a semi-religious household. My father was Orthodox; my mother was resentful. It wasn’t that she rejected Jewish beliefs, but she didn’t exactly respect them either. Read more: http://forward.com/food/383447/my-mom-ate-ribs-on-yom-kippur-and-made-me-lie-about-it/
30
Oct
2017

Humanity and Insights Still Priority: Facebook and Clorox CMOs Align at AIMM Meeting on Power of Cultural Relevance

(Originally published ANA Blog) October 24, 2017 By Rochelle Newman-Carrasco What does a 150-year-old CPG brand have in common with a 13-year-old social network that has almost 1.2 billion people active everyday? The CPG brand is Clorox, a company that “makes everyday life better, every day.” The social network is Facebook and their mission was...
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30
Oct
2017

ANA’s Latest Initiative: Elevating Multicultural Marketing

(Originally published in Ad Age) Agency News: Viewpoint  ANA’s Latest Initiative: Elevating Multicultural Marketing By Rochelle Newman-Carrasco. Published on August 18, 2017. Association of National Advertisers CEO Bob Liodice. Credit: ANA Charter members of the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing recently met in New York for the first all-committee gathering...
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