Off Assignment: Letter To A Stranger
TO THE DIGGER IN THE PANAMA CANAL EXPANSION BY ROCHELLE NEWMAN-CARRASCO I was in the crowd near the steps of the administration... Read More
My Mom Ate Ribs On Yom Kippur And Made Me Lie About It
(originally Published in The Forward) September 25, 2017 by Rochelle Newman I grew up in a semi-religious household. My father was Orthodox;... Read More
Humanity and Insights Still Priority: Facebook and Clorox CMOs Align at AIMM Meeting on Power of Cultural Relevance
(Originally published ANA Blog) October 24, 2017 By Rochelle Newman-Carrasco What does a 150-year-old CPG brand have in common with a 13-year-old... Read More
ANA’s Latest Initiative: Elevating Multicultural Marketing
(Originally published in Ad Age) Agency News: Viewpoint ANA’s Latest Initiative: Elevating Multicultural Marketing By Rochelle Newman-Carrasco. Published on August 18, 2017.... Read More
Like A Local: 7 Unique La Brea Avenue Shopping Experiences
(originally printed in Travelmag.com) Located in the heart of Los Angeles, La Brea is home to a carefully-curated design district featuring retail... Read More
Panama City Like A Local: Casco Viejo (published in TravelMag.com)
Panama City Like A Local: Casco Viejo by Rochelle Newman | Published July 23, 2017 A few miles from the Panama Canal–one of the Seven Wonders... Read More
The Bride Wore Sweats
(Originally published in Purpleclover.com) We had been living in a state of undefined togetherness for about a quarter-century when we decided there... Read More
Tenements & Air Rights: A Cautionary Tale
As published in Lilith.org: https://lilith.org/blog/2016/09/tenements-and-air-rights-a-cautionary-tale In Welsh, it’s called Hiraeth. There is no English equivalent. It’s a nostalgia one feels, a homesickness... Read More
Why the Ad Industry’s Diversity Model Needs a New Brief: The Phrase ‘Diversity and Inclusion’ is Doing Our Industry More Harm Than Good
Originally Published In Advertising Age When Kevin Roberts dismissed gender equality, referring to it as a “non-issue,” I was reminded of Ad... Read More
Take Your Tears Back Now
(As published in Lilith Magazine July 2016) When she was first diagnosed with ovarian cancer, my mother was 50. The cancer was... Read More